1. Product Protection: Packaging protects products from physical damage during transportation. Durable packaging materials prevent damage over long distances.
2. Safety: For sensitive products like food and chemicals, packaging prevents contamination and theft.
3. Marketing and Brand Value: Attractive and informative packaging captures the consumer's attention and enhances brand awareness. It can also highlight the superior quality of the product.
4. Sustainability: Eco-friendly packaging demonstrates a brand's commitment to environmental responsibility and can attract environmentally conscious consumers.
    

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